Thursday, December 11, 2008

Still in Management - JB Laraya

After 9 years as President and Director of NSC, I resigned in February 1989. Shortly after, I rejoined Dole/Castle & Cooke where I was named President & Managing Director of Dole Asia. Dole Asia was into business development in Japan, South Korea, China, Taiwan and Southeast Asia. In 1992, I took early retirement from Dole Asia.
In October 1992, Mr. Senen C. Bacani, former Secretary of Agriculture under President Cory Aquino, and I ventured into our management and consultancy firm, ULTREX Management & Investments Corp.,where I have been Chairman until today. ULTREX established fruit companies in South Cotabato, Mindanao to grow and export bananas in partnership with foreign fruit marketing companies; to process and export dried mangoes, pineapples, papayas, and other local fruits; as a fruit buying company to procure pineapples, mangoes and papaya; and distributor of dried fruits in the local market.
From 1993 to present , I also held top level executive positions and directorships in companies involved in telecommunication, power supply, property development and diversified services.
I may have moved on from steel manufacturing to a variety of other industries, but the years I spent with all of you at NSC, I still hold dear.
Season's Greetings to one and all.

Jose Ben Laraya

Photo taken during JBL's visit to Toronto in September 2004.


  1. Did you really think that JBL will heed your call, Ms. Blogger? From frustrated to elated, I bet you are! Be careful what you wish for...

    Kalidadis-ly yours,
    Dang S.

  2. Eunice Sol DiamanteDecember 12, 2008 at 6:08 AM

    Sir JBL, your certifying body to HACCP is TUV SUD PSB Phil., the company where I am connected now as one of the auditors. I have a scheduled visit in your plant, TRULLY NATURAL FOOD CORPORATION in Polomolok next year. I hope to meet you there...